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Google 2024 Core Update: 40% Drop In Unhelpful Content
Google Core Update March 2024

Table of Contents

Have you observed a recent, unexpected decline in your website traffic? If so, you’re not alone. This trend is causing concern for website owners, affiliate marketers, SEOs, and content creators alike. They wonder why their sites could be doing better on Google Search.

Here’s something that might clarify the situation. Google rolled out its March 2024 Core Update. It focused on cutting low-quality content from its search results by 40%.

This update isn’t just about tweaking the dials—it’s a major change. The aim is to improve what we find when we use Google to look up information. It introduces strict measures against spam and poor content. These measures ensure that only the best, high-value pages reach the top of our search results.

This piece will explain what changed in this latest update and how you can adapt your strategy to avoid losing valuable traffic or, even better, gain an edge over competitors.

Get ready for actionable tips ahead!

Overview of Google’s March 2024 Core Update

We’re done with the introduction. Let’s dive into the core of Google’s March 2024 update. Google’s algorithm is changing. The change aims to remove low-quality and unoriginal content from the web.

It seeks a big 40% reduction in such content in search results. With this move, Google emphasizes its commitment. It is committed to making user experience better across its platform.

The March 2024 Core Update isn’t just a tweak. It’s a big overhaul. It aims at three main abuses. They are mass-produced content. Misuse of old website addresses gives unfair ranking advantages. Deceptive practices manipulate site trust.

The changes reflect Google’s ongoing effort. They aim to prioritize unique and high-quality online materials that provide real value to users. Also, better quality ranking and updated anti-spam rules are now in place. The rollout took almost half a month and is still happening. Websites must follow these new standards or face lower visibility on the world’s top search engine.

Key Changes in the Update

In March 2024, Google plans to clean up the web. This means less junk and more quality across sites. They’re tossing out websites that don’t measure up and tightening rules against online trash talkers.

With these moves, Google aims to ensure you find what you need—and only the good stuff. From now on, websites must focus on quality to stay in Google’s good books.

Reduction of Low-Quality Content

Elizabeth Tucker, Director of Product Search at Google, says. We expect this update to significantly reduce unhelpful content in Google Search by 40%. The March 2024 Core Update aims to elevate search result quality. This means less spam and more valuable, human-made articles.

Elizabeth’s team is tweaking Google’s core ranking systems to find and lower the rank of poor content.

Google uses tools like Search Console. It has guidelines against misusing scaled content. They are to guide website owners toward making helpful, original content for readers. This shift emphasizes making material that benefits your audience. It ensures a better web for all.

Deindexing of Certain Websites

Google’s March 2024 Core Update has made a big move. It started deindexing some sites from its search results. If a website meets Google’s new standards for quality and originality, it might stay on search outcomes.

Sites caught in practices like using AI Generated to create low-quality content or abusing scaled content were the first to go. Google wants to ensure people find helpful, high-quality information using their search engine.

Site owners must carefully check their content to stay visible on Google. The content must be original and provide real value to the readers. The update also targets sites involved in shady activities, such as exploiting expired domains or manipulating backlinks for better rankings.


Owners should use tools like the 
Google Search Console to understand how their sites measure up against these new rules. Making changes based on this feedback could help avoid being deindexed—and losing valuable traffic and ad revenue.

Enhanced Spam Policies

Google is setting new rules against spam to keep search results clean and useful. Starting May 5, 2024, these rules will hit hard on content that machines churn out, third-party posts made just for links, and old domains filled again with junk to trick the system.

They’re serious about cutting down on digital trash by 40%. This is a big move to ensure that you find what you need when you use Google—not pages stuffed with useless info trying to game the ranking.

Sites caught breaking these new guidelines could vanish from Google overnight. This means websites must focus more on creating good things people want to read or see.

Say goodbye to throwing up loads of low-effort articles, hoping one sticks if they want a spot in Google’s good books, quality first. With the spotlight on how this core update shakes things up, everyone’s watching closely.

Impact of the Core Update

The Core Update hit hard, leading to many websites needing to stay in sight in search results. This change shook up the usual order, making some lose a lot of web visitors and money. It’s time to get smart about how you create and share online material.

Keep reading to find better ways to stay visible and successful online.

Widespread Deindexing

Google made a big move with its March 2024 Core Update, and many websites felt the impact. Ian Nuttall’s study showed that Google removed 837 websites from its search results.

This means these sites don’t appear when people look for them on Google. These websites were important because they used to get over 20.7 million monthly visits from Google searches alone.

This deindexing led to a huge loss in money made from ads, about $446,552 every month. Most of these sites relied a lot on AI to create their content—about half of them used AI tools heavily to try and rank better on Google’s search pages.

But with this update, it’s clear that trying to game the system doesn’t work in the long run. Websites need good quality content that helps users if they want to stay visible on search engines like Google.

Significant Traffic & Revenue Losses

Following the wave of widespread deindexing, many site owners found themselves in a tough spot. Sites that once pulled in large numbers of visitors and high earnings now face steep drops in both areas.

This drop hits hard, especially for those who relied on their web presence as a main source of income.

The impact is clear: traffic plunges, and money earned from websites tumbles, too. The crackdown on AI-created content makes things tougher, pushing marketers to rethink their approaches.

Adapting is challenging—it takes time, and losses can mount quickly during that period. They have seen the biggest declines, which shows the need to adapt quickly or stay caught up.

Adapting to the New Update

With Google’s March 2024 Core Update rolling out, everyone needs to focus on quality more than ever. This means creating content that stands out, not just in bulk but in value. Consider what makes your website unique and how you can provide helpful information that readers won’t find anywhere else.

Use tools like audits to check where your site stands and tweak things as needed. Remember, it’s all about keeping those search engine spots by being the best answer to people’s questions.

Set up a game plan now to stay ahead!

Importance of Quality over Quantity

Google’s March 2024 Core Update clarifies that top-notch, original content is the key to winning in search engine land. Gone are the days when spammy tactics or flooding your site with low-effort articles could trick Google’s algorithm.

Creating valuable and unique information pushes websites up in SERPs (Search Engine Results Pages). This change means marketers must focus more on making engaging and informative posts. They should not just churn out lots of mediocre ones.

Marketers need to rethink their approach. They should invest time in research and creativity to produce outstanding content. AI-generated articleskeyword stuffing, or recycled material will not cut it anymore.

Instead, you must embrace best SEO practices, including user-focused writing and ethical link-building. Site owners must now work harder to ensure their pages offer something truly useful to their audience. This is needed to keep or boost their visibility online.

Best Practices for Maintaining Rankings

Valuing quality over quantity is key. It sets the stage for diving deep into maintaining rankings. This approach helps websites stay ahead in search engine results. It also helps them avoid falling victim to updates in the algorithm.

  1. Focus on creating original, valuable content. Your pages should offer something unique that can’t be found elsewhere. This means researching and putting effort into every piece you write or produce. Google loves content that adds value to readers’ lives.
  2. Use keyword optimization wisely. Find the right balance. Use keywords to boost your site’s visibility. But keep your content natural and reader-friendly. Keyword stuffing is a big no-no.
  3. Keep an eye on your website’s health with regular audits. Check for broken links, slow loading times, and other issues that could hurt user experience. Tools like Google Analytics provide insights into your site’s performance.
  4. Build a strong backlink profile by earning links from reputable sources within your industry or niche. Remember, it’s about quality, not just quantity. Links from authoritative sites boost your site’s credibility.
  5. Use social media platforms like Twitter, Facebook, and LinkedIn. They increase visibility and drive traffic to your site. Sharing content regularly on these platforms can also improve brand awareness.
  6. Update old content to keep it fresh and relevant for today’s audience. Google favors updated information that reflects current trends or data.
  7. Make sure your site is mobile-friendly since more people use smartphones than computers to browse the internet. A mobile-responsive design ensures everyone has a good experience visiting your site.
  8. Use AI-driven tools if possible. But make sure they help, not hurt, human creativity in content creation. A good balance keeps content unique despite lots of AI-generated content.
  9. Avoid tactics known as scaled content abuse, such as using private blog networks, spamming links, or creating low-effort third-party content just for backlinks—these can harm your rankings.
  10. Lastly, remember that the need for continual learning and adaptation in SEO practices is crucial due to ongoing algorithm changes—stay informed through reliable sources like Third Door Media for updates and insights.


The March 2024 Core Update from Google is a big change. It aims to improve the internet by demoting low-value websites. This update emphasizes the value of high-quality content. It ensures that great material wins and reduces spam. Google’s stance on AI-generated content is not bad. Instead, the company focuses on content quality, no matter whether humans or machines make the content.

FAQ - Google Core Update March 2024

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Expired domains for SEO are old domains that someone still needs to renew. People buy them because they can have good Google rankings and existing backlinks, which help with SEO.

You can find expired domains by using auction sites or specialized tools that search for these types of domains. Look for ones with high domain authority relevant to your SEO needs.

If the expired domain has strong authority and relevant backlinks, it can boost your site’s SEO. It does this by using its established credibility.

Some cons include potential Google penalties if the domain was used for spam or involved in a link farm. Always check the history before purchasing an expired domain.

After a Google core update, sites on chosen and maintained expired domains might keep their ranking. They can do so if they follow updated guidelines and avoid abuse.


Consider the expired domain’s authority, relevance to your business, and any existing backlinks. Also, ensure it hasn’t been penalized by Google in past updates or involved in spam activities.

AL Gomez
AL Gomez

He is an SEO strategist with 16 years of experience, including a pivotal role as an SEO Consultant. He also has significant expertise in Google Ads. Outside of SEO, he enjoys spending time with his children, cooking, and indulging in his love for coffee.

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